Access to new marketplace channels
Companies offering online payment, credit, logistics and other services can use the marketplace to attract new customers.
China’s leading commercial bank ICBC has launched its own online marketplace to offer its services directly to consumers instead of through third-party resources. ICBC promotes the bank’s payment and credit products, as well as financing for entrepreneurs. Previously, the bank had to sell its products through branches, turn to third parties such as online marketplaces of other companies and retailers. This suffered from results, since the data received was limited, and the credit decisions made on this basis were not always correct. Now the marketplace allows the bank to receive and process more information about orders and payments. Which is you can use to make credit decisions.
Logistics service providers have also begun to create marketplaces. This not only enables their customers to sell services to end consumers more successfully. But also helps to increase the transparency of supply chains and their implementation. As well as ecommerce website design company near me offer new services.
Attracting marketplace customers and partners
When launching a sales platform, end consumers often face a channel conflict. Some organizations solve this problem with the help of a marketplace. It makes it easier to reach end consumers, and sales become more transparent. You can call ecommerce website design company dubai.
- Toyota Material Handling created a marketplace so that certified dealers could reach end customers online. The result was the attraction of more than 200 dealers and an increase in the level of customer service.
- Frankfurt Airport (Fraport) is developing a duty-free marketplace for brands and retailers. The site presents shops and restaurants located in the airport’s duty-free zone. Passengers can place an order not only offline, but also online in advance, and then pick it up before departure. Fraport also has a loyalty program, where passengers earn points for purchases both through the marketplace and at duty-free points of sale. These points you can use to pay for airport services. Smart billboards are located directly in the halls. Personalizing marketing messages for passengers passing by.
Development of new offers and opportunities
Sometimes organizations develop new offers for customers. And new solutions that you need to support them. In digital business, where a technology platform opens up unique opportunities to achieve the goal, such an approach is obvious. You can ask ecommerce web development dubai for more help.
Volkswagen has launched a marketplace for transport operators RIO. It is planned that, thanks to the ability to track vehicles, fuel consumption. Machine condition and driver behavior, the platform will simplify business management for logistics service providers and fleet operators. In addition, RIO will allow receiving accurate information on service maintenance. Vehicle tracking, telematics and route planning technologies can be provided by third-party developers. They will pay for access to customers through the platform. The ultimate goal is to improve the efficiency of the transportation industry.
Reach Design Capacity
However, for the marketplace to reach its design capacity, Volkswagen needs to develop hardware solutions for upgrading vehicles to collect real-time data and create a management platform with analytical tools. Then the company will be able to provide fleet operators with up-to-date information and operating recommendations. In addition, the marketplace must be adapted to host, purchase, and download third-party applications, as well as have the ability to manage data, securely transfer, store, and exchange it.
China’s leading oil and gas company Sinopec launched the EPEC marketplace to help other manufacturing companies solve procurement problems. At the time of launch, Sinopec had many suppliers, many of which could also serve chemical, mining, machinery, and other industries. Sinopec connects suppliers and buyers who would otherwise not be able to work with each other. The company has a special team that actively searches for suppliers and helps them adapt to the platform.
A team of purchasing managers works with buyers, offering them individual services and assistance. The IT team works with large enterprises – integrating their purchasing systems into the marketplace. This allows improving the customer experience in accordance with the internal policies of client companies and their business processes. At the moment, EPEC has expanded beyond China and operates in 104 countries. The number of its suppliers exceeds 1,200, and buyers – 10,000. As of April 2019, the marketplace’s sales volume amounted to $17.5 billion.